Keynote: Getting Sticky Ideas from the Unconscious - by John Cleese and Dan Heath.
Self-titled "very, very old" John Cleese who "will be dead soon" talked about the "Importance of Creativity" at the "Creativity World Forum 2008" conference on 19th of november (CWF2008).
It was his aim to sharing his way of gaining ideas as he wants to "learn something new every day to die best informed", he says humorously.
As I luckily got hold of this video by a good friend I want to summarise it for her - as a to-do list. :)
- Have a nap - sleep on the problem to work out the solution unconsciously (!).
- Don't get interrupted - it's destructive for the flow of complex (!) ideas.
- Be in the right mood via a so-called tortoise enclosure (dt., Schildkrötenhaus), i.e. your oasis
This oasis - being separate from ordinary life - consists of:
- Boundaries of calm (!) space - avoiding interruption
- Boundaries of time - having a starting time and finishing time
See the video on Youtube, Garage TV and watch the PDF report (yet another keynote's summary).
What else was at CWF2008?
Dan Heath talked about six principles of sticky ideas being contained in his book "Made to Stick".
A sticky idea is..
..simple.
..unexpected / avoiding compromises.
..concrete / written in sensory language / avoiding generic, abstract words.
..credible.
..emotional.
..told as a story - I like that last one personally! :)
Watch Dan Heath's keynote on Garage TV.
While you watch some more videos of that kind on the official World Creativity Forum 2008 webpage I'll probably start reading "Made to Stick". :)
